Jenna Campbell, the creator behind Lantern Lane Designs, built a blog that now brings in six figures a year. And the best part? She started it as a stay-at-home mom with no tech background and zero blogging experience.
If you’ve ever thought blogging was only for super tech-savvy people or outgoing influencers, Jenna’s story will prove you wrong. She’s an introvert who loves DIY projects and home design-and she found a way to turn those passions into a business that pays big.
Here’s how she did it, step by step, and what strategies helped her grow Lantern Lane Designs into a six-figure blog.
Ready to build your own profitable blog? Sign up for our free 7-day email course to get started!
Who is Jenna Campbell of Lantern Lane Designs?
In 2012, Jenna Campbell quit her day job as a purchasing manager to become a stay-at-home mom. But as her kids grew and started to head off to school, Jenna knew that she wanted to get back to work.
She also knew that working outside of the home would be challenging with little ones.
The solution? Start her own blog.
Born from her love of home decor, Jenna launched Lantern Lane Designs. From day 1, she treated her blog as a business, and she’s learned a lot of valuable lessons along the way.
Related: 11 Successful Bloggers Who Make Over $50K A Month (+Blog Income Reports)
How Much Does Lantern Lane Designs Make?
It took two years for Jenna’s blog to start generating income, but it was well worth the wait and hard work. Today, Lantern Lane Designs makes: 6 figures a year!
When her posts go viral, her site can generate even more income.
In January 2024, her blog generated $15,326.52.
The month prior? Over $12k.
January’s RPM averaged $38.64 on MediaVine, and her earnings came from just under 400k sessions.
Here’s a breakdown of her income sources:
- About 90% from ads
- About 10% from affiliate marketing on Amazon and LTK
She’s now starting to create digital products that she can sell to generate passive income. The crazy part? Only 30% of her traffic comes from search. The other 70%? Social!
What Is Her Strategy?
Jenna’s strategy is similar to that of other bloggers who rely on social media for their traffic. She leverages Pinterest to drive visitors to her site.
P.S. We have a great guide on How to Get Traffic from Pinterest!
From Pinterest, she drives visitors to sign up for her email list.
While social is her main form of traffic, Jenna still optimizes her site for SEO. And she encourages other aspiring bloggers to do the same.
Don’t put all of your eggs into the SEO basket, but don’t ignore search either.
Jenna also:
- Does keyword research to focus on the right search terms
- Keeps up with Google trends
- Stays on top of trending topics on Pinterest
- Has an email list with 2,000 subscribers and sends out weekly newsletters
Her site has over 200 posts. She aims to publish a new post every week, but because she’s a busy mom, some months she may only post a few times.
What are Her Favorite Tools?
Jenna uses several tools to help keep her blog going, including:
- KeySearch for keyword research
- Lightroom to edit her photos (she takes all her own project photos)
Final Thoughts
Jenna’s story is proof that you don’t need to be a tech expert or spend all day online to build a profitable blog. She started with a love for home decor and turned it into a six-figure business by staying consistent, learning along the way, and using the tools that worked for her.
If you’ve ever dreamed of creating something similar, take this as your sign to start. With the right strategy, blogging can be more than a hobby-it can change your life.
Want to see how to do it yourself? Sign up for my free 7-day email course, where I break down the exact steps to build a blog that makes money.
