How many of you would love to design and sell digital products that generate sales while you sleep? It’s a dream for many, but the fear of too much competition often holds people back. The market might seem saturated, but trust me, there’s room for everyone. Online entrepreneur Mallaury Agyei is living proof that this is FALSE. She’s breaking through the noise and making over $5K a month selling printables and templates. Her success story is not just inspiring, it’s a blueprint for anyone who’s ready to dive into the world of selling printables.
Who is Mallaury Agyei?
Mallaury Agyei’s journey into the world of online entrepreneurship began when she discovered her passion for business as a teenager. She initially carved out a promising career in the finance sector, swiftly climbing the corporate ladder. But life took a turn when she decided to step away from the corporate hustle after getting married and starting a family.
At just 24, with two young kids in tow, Mallaury launched a pregnancy and birth blog. It wasn’t just a side project—it turned into a full-time income source. Her blog gained significant traction, racking up between 40,000 and 50,000 page views each month. When the opportunity arose, she sold the blog for a cool $25,000, giving her the breathing room to think about her next big move.
And what came next was a game-changer. Mallaury ventured into selling printables and templates, specifically targeting bloggers. With this new venture, she has been consistently making over $5K every month. It’s a testament to her knack for identifying and seizing opportunities in the digital space.
How Much Does Mallaury Make?
Mallaury started out selling Pinterest templates on Facebook creator groups for $15 a piece. She sold four on her first day, and she continued making sales until she had built a name for herself. That initial success was a stepping stone that led her to launch her own site, Premium PLR For Bloggers, thanks to her husband’s encouragement.
To date, she’s sold over 8,300 printables and templates. That’s a significant milestone, especially when you consider she’s hit $200,000 in total sales since she started. This year alone, she’s on track to make $72,000. It’s clear that her digital product sales account for a solid chunk of her income, making up 55% of her total earnings.
But there’s more to her income story. Mallaury also earns from monthly subscriptions, which make up 44% of her earnings, and affiliate sales, contributing another 5%. Her online shop, which draws about 47,000 page views per year, is a testament to her growing presence in the digital marketplace. It’s exciting to see how her business continues to expand and evolve.
Mallaury’s Strategy for Success
If you want to understand how Mallaury has built such a successful business selling printables, it’s all about relationships and strategic thinking. In an article published on Niche Pursuits, she shared some of the strategies that have been key to her success.
- Building a Community: Mallaury focuses heavily on her Facebook group and email list, putting in the effort to build lasting relationships with her customers. She’s found that nurturing trust through community building really sets her apart from competitors.
- Prioritizing Relationships Over Ads: While she’s considering advertising in the future, her main focus has been on relationship-building to grow her sales and brand.
- Optimizing for Keywords: Keyword optimization is crucial for her shop’s visibility. She uses tools like Etsy and Everbee to find relevant search terms for her product descriptions, titles, and tags.
- Affiliate Program and SEO: She runs an affiliate program that not only boosts sales but also helps build links to her shop, improving its SEO.
- Offering Value through Opt-Ins: Mallaury offers several opt-ins, including access to a vault of free digital products with resell rights, which attracts and retains subscribers.
- Social Media and Networking: She actively promotes her products on Facebook and TikTok, and attends a few B2B events each year to expand her reach and network.
Oh, and she’s also planning to start a blog, which could open up yet another channel for engagement and sales. It’s all about creating a supportive and trusted environment where her audience feels valued.
Balancing Work and Life
This sounds like a ton of work and time, right? Here’s the kicker – Mallaury says she only spends about 20 hours a week on her business. She does have a VA to help, though.
Delegating tasks is a key lesson if you’re an online entrepreneur. Don’t be afraid to lean on a skilled professional to manage parts of your business. It really frees up your time so you can focus on the core tasks that only you can do.
In fact, Mallaury even said that her biggest mistake was not outsourcing sooner! It’s a reminder that sometimes, handing over the reins on smaller tasks can lead to bigger gains in the long run. You get the space to think creatively and strategically about your business, which is invaluable.
For me personally, finding a work-life balance was also a challenge, but eventually I managed to make this work and grew my blog to over $60k a month – check out my full strategy here.
What Tools Does She Use?
Mallaury relies on several tools to help run her business, including:
- Canva, which is where she builds her templates from scratch. This platform is a favorite for many creators because it’s user-friendly and packed with features that make designing a breeze. Mallaury uses it to craft visually appealing printables that stand out in a crowded market.
- MailChimp to nurture and grow her email list. With MailChimp, she can easily manage her subscribers, send out newsletters, and automate her marketing campaigns. It’s a vital tool for keeping her audience engaged and informed about new products and updates.
- Facebook Groups to connect with her audience and share updates. These groups serve as a community hub where Mallaury can interact directly with her customers, offering support and gathering feedback. It’s also a great place for her to share sneak peeks of upcoming releases and exclusive offers.
These tools are the backbone of her business operations, allowing her to create, market, and maintain a strong connection with her audience without overwhelming her limited work hours.
Related: The 6 Best Platforms to Create and Sell Online Courses in 2025
Overcoming Challenges
Let’s be real, selling printables isn’t all sunshine and rainbows. Mallaury Agyei has faced her fair share of challenges along the way. One of the biggest hurdles she encountered was navigating the crowded marketplace. When you’re trying to sell digital products, standing out can feel like an uphill battle. But Mallaury didn’t let that stop her. She embraced the challenge by really honing in on her niche and understanding her audience. By focusing on bloggers and their specific needs, she carved out a space for herself in the market.
Another challenge was managing her time effectively. Juggling a business with family life is no small feat, especially when you’re aiming for that elusive work-life balance. Mallaury realized early on that trying to do everything herself was not sustainable. That’s when she decided to bring on a virtual assistant to help with daily tasks. This decision wasn’t easy, but it was crucial. It allowed her to focus on the bigger picture and the core aspects of her business that truly needed her expertise.
Technical hurdles were also part of the journey. From setting up her online shop to optimizing it for search engines, there was a lot to learn. Mallaury tackled these challenges head-on by investing time in learning the ropes of SEO and leveraging tools like Etsy and Everbee. These tools helped her identify the right keywords, ensuring her products reached the right audience. It was a steep learning curve, but one that paid off in the end.
Through all these challenges, Mallaury’s determination and adaptability have shone through. She’s shown that with the right mindset and strategy, it’s possible to overcome obstacles and thrive in the competitive world of selling printables. It’s about being persistent, learning from each setback, and continuously finding ways to improve. That’s the real secret to her ongoing success.
Tips for Aspiring Printable Sellers
If you’re thinking about diving into the world of selling printables, I’ve got some tips that can help you get started on the right foot. First off, it’s all about finding your niche. Take a page from Mallaury’s book and focus on a specific audience. She zeroed in on bloggers, which allowed her to create products that truly resonated with them. Think about your own passions and skills—what unique perspective can you bring to the table?
Once you’ve nailed down your niche, community building should be your next focus. Mallaury has shown that building strong relationships with your audience can really set you apart. Start by engaging with people who share your interests. Facebook groups, email lists, and even social media platforms like TikTok can be excellent places to connect with potential customers. Remember, people are more likely to purchase from someone they trust and feel connected to.
On the technical side, don’t underestimate the power of keyword optimization. It’s a bit of a learning curve, but tools like Etsy and Everbee can help you identify the right keywords to make your products more visible. Mallaury uses these tools to ensure her products reach the right people, and it’s a strategy that can work for you too. So, take the time to learn about SEO and apply it to your product listings.
Lastly, don’t shy away from seeking help when you need it. Mallaury learned the hard way that trying to do everything herself was exhausting and unsustainable. Bringing in a virtual assistant to handle some of the day-to-day tasks freed her up to focus on what she does best. So, think about what tasks you can delegate to others, even if it’s just a few hours a week. It might just be the game-changer you need to take your business to the next level.
Remember, starting any business takes time and patience. Be consistent and persistent, just like Mallaury. With the right mindset and strategies, you can carve out your own successful path in the printable market.
If you haven’t yet started an Etsy shop, check out my Etsy guide on how to quickly start a shop and start selling.
Final Thoughts
Mallaury’s story is an inspiration to anyone out there—especially moms—who wants to build a business on the back of digital products. Her journey shows that with the right mindset and strategies, it’s absolutely possible to carve out your own successful path in the world of selling printables. But her biggest piece of advice? Be consistent and persistent. It takes time to grow a business and start seeing results.
Her journey is a testament to the power of dedication and smart planning. Whether you’re just starting out or looking to refine your current approach, remember that the key to success often lies in staying the course and continuously learning from your experiences. By embracing challenges and leveraging the right tools and community, you too can create a thriving business that aligns with your passions and lifestyle.
