Jewelry consistently ranks as one of the highest-selling and most profitable niches on the Etsy marketplace. While you’ll be competing with many other shops, there’s plenty of room for unique and interesting products that stand out. Need some inspiration for your store? Here are 25 ideas for best selling jewelry on Etsy.
25 Best Selling Jewelry on Etsy Ideas to Inspire Your Shop
Personalized Travel Jewelry Box
https://www.etsy.com/listing/1518307138/
Jewelry boxes still fall into the jewelry category, and these personalized boxes are wildly popular with buyers. Since being listed three years ago, this product has sold more than 120k times and generated over $500k in revenue.
The 5% conversion rate indicates that this product is in high demand.
If you want to offer something other than actual jewelry pieces, personalized travel boxes are a great option.
Custom Name Necklace
https://www.etsy.com/listing/1413455244/
Some of the best selling jewelry on Etsy are custom name necklaces. This listing in particular is a hot seller, generating over $3 million in revenue over the last three years.
These necklaces are estimated to have made $1+M in profit, even with a conversion rate of just 2.72%.
The biggest appeal with this listing is the low price and the variety of font options available. You can also choose the necklace finish and length to make it truly personalized.
Custom Watercolor Flower Ring Dish
https://www.etsy.com/listing/4355255401/
Here’s another jewelry-related item you can add to your shop that customers will love. Create a few watercolor designs (or any other design you want) and offer the option to personalize your dishes with the buyer’s name.
You can create the ceramic dishes yourself, or use a dropshipper/print-on-demand company to fulfill your orders.
This particular product has generated over 30k sales and $200k+ in revenue over the last 11 months.
Handmade Wire-Wrapped Crystal Ring
https://www.etsy.com/listing/721759776/
Wire-wrapped rings are a unique and fun jewelry option you can offer customers, and this style also happens to be really popular with Etsy users.
Similar listings have generated nearly $1M in revenue and over 80k sales.
The key is to purchase quality crystals and gems. If you have wire-wrapping skills, then this is a product you can easily add to your catalog.
Many sellers don’t even invest in bands. They use copper wire to create the band as well, saving you on material costs.
Related: 15+ Best Baby Shower Gifts to Make and Sell on Etsy
Double Name Ring
https://www.etsy.com/listing/776377544/
Ideal for couples and parents, double name rings offer buyers the opportunity to add multiple names to their personalized rings.
Depending on the seller, buyers may even be able to add three names. Most shops allow you to choose your desired font and size.
This particular listing has been extremely successful for this seller. It has made over 110k sales and $4.68M in revenue over the last six years.
Personalized Name Necklace with Birth Flower
https://www.etsy.com/listing/1096788014/
This product combines two of the most popular jewelry products on Etsy: name necklaces and birth flower jewelry.
Buyers can not only personalize their necklace with their names, but they can also add their birth flower or any flower they wish.
This seller allows you to choose the font and other options, including the necklace’s finish and length.
All of these options paired with a pretty, minimalistic design have made this a popular product. Over the last four years, it’s made over 70k sales and generated over $2.8M in revenue. Even today, this product makes over 1k sales per month.
Custom University Ring Tray
https://www.etsy.com/listing/4485322684/
Here’s an in-demand product you can offer customers to hold their university rings. These customized ceramic trays feature the buyer’s university, name and class year.
Buyers can choose their plate shape and add their personalization in just a few steps.
These plates make great gifts for graduates celebrating a huge milestone, so it’s no surprise that it’s a hot seller.
In just 118 days, this listing has made over 4k sales and generated nearly $130k in revenue. Monthly, it sees about 1k sales and $32k in revenue.
Sideways Necklace with Initials
https://www.etsy.com/listing/1283892113/
Sideways necklaces are some of the best-selling jewelry on Etsy. Why? Because the design is unique.
Any type of sideways necklace design will help your shop stand out, but you’ll get even more interest if you offer personalization.
This listing allows you to add two initials. Affordable pricing and a minimalistic design make it popular with customers.
Since being listed nearly four years ago, this item has sold over 50k times and made $1.5M in revenue. Monthly, this seller gets 1k sales for this item, so it’s clearly in high demand.
Handmade Birthstone Necklace
https://www.etsy.com/listing/1348120443/
Birthstone necklaces are always popular with buyers, and this listing is proof of that. At the time of writing this, 20+ people have this item in their carts.
You can personalize the necklace size and color as well as the birth month stone and add your name.
Over the last three years, this product alone has made over $1M in revenue with 45k+ in sales. It continues to make over 1k sales a month, which is a sign that demand is still high for this type of product.
Related: 17+ Best Selling Christmas Ornaments to Make and Sell on Etsy
Paw Print Name Necklace
https://www.etsy.com/listing/1463226299/
People love their pets and paw print name necklaces like this one memorialize the buyer’s furry friends. For this listing, buyers can choose their preferred color and size as well as the number of paws (up to five).
This shop has had this listing live for three years, and in that time, it’s made nearly 40k sales and $1.7M in revenue.
These necklaces make great gifts for pet parents, which is part of the reason why it’s such a top seller.
18k Gold Chain Necklace
https://www.etsy.com/listing/1022193192/
Many buyers are looking for simple jewelry items like this one, which offers an 18K gold chain in different style options. Yes, there’s an option to personalize the necklace, but it’s not required.
Buyers really love this listing, which has generated $1.6M in revenue and over 60k sales.
If you’re a fan of creating simplistic jewelry, then this idea is perfect for your shop.
Birth Flower Ring
https://www.etsy.com/listing/4306368113/
Birth flower rings are big sellers on Etsy because they give buyers another opportunity to customize their purchase.
This listing is a great example of how popular this type of product can be, especially when you have a pretty design to match it. Buyers can personalize their ring by choosing the band color and birthstone.
In just over a year, this ring has made the seller $600k in revenue and generated over 14k sales.
Multi Family Name Necklace
https://www.etsy.com/listing/1648938834/
Personalized necklaces are the top sellers on Etsy, but sellers usually only let you add one name. This listing allows for multiple names, which makes it unique and a great option for moms.
Clearly, buyers love this item because it’s made over $1M in revenue and had over 29k sales.
Buyers are free to choose their preferred color and length in addition to adding names.
Heart Locket Necklace with Photo
https://www.etsy.com/listing/1597028497/
Lockets are making a comeback, and if you can offer personalization, a product like this will be a top seller in your shop.
Take notes from this seller, which allows you to add photos and engravings while choosing your preferred font, locket size, chain length and more.
Over the last two years, this product has made over 31k sales and $1.1M in revenue. That’s a clear sign that this is a top-selling product.
Stainless Steel Bracelet for Men with Kids Names
https://www.etsy.com/listing/4459987829/
Men’s items also make it to the top of the best selling jewelry on Etsy, and this one has a very special reason: kids’ names are on it. Add the number of beads and the child’s names to each one, and you’ll make tons of sales.
Revenue for these bracelets is $407k+ with monthly revenue of $77.5k.
A total of 4.5k sales have been made already, and with 102k views on the listing, demand remains high.
Silver Knot Bracelet
https://www.etsy.com/listing/1584683007/
Silver knot bracelets for her are making this seller $8.6k per month and have generated over $297k in total revenue. Over 28,000 buyers have purchased these bracelets, which have steady demand as there are 674k views on this item alone.
Personalized Birthstone Charms
https://www.etsy.com/listing/1206722320/
Birthstone charms are a one-of-a-kind gift option that buyers can customize by:
- Finish and chain length
- Number of birthstones on each necklace
Revenue totals are $1.3m for these personalized charms with monthly revenue of $45.6k on 809 sales.
Tiny Gold Huggie Hoop Earrings
https://www.etsy.com/listing/962578171/
Huggie hoop earrings are so popular that they’ve led to 52.5k sales with revenue of $766.7k. Each month, 790 people purchase these earrings, generating $11.5k in revenue for the seller. Total views are 1.8m, indicating that demand remains very high.
Personalized Italian Bracelet
https://www.etsy.com/listing/1798191819/
An Italian bracelet with gold charms is available for $13.99 to $33.58, depending on the number of charms you add. More than 2,200 people have left reviews, but look at the chart above. A total of 17,100+ people have purchased these bracelets with:
- Revenue of $788.1k
- Monthly revenue of $35.4k
Nearly 800 people a month buy these bracelets, so why not try and enter the market yourself?
Flower Girl Bracelet
https://www.etsy.com/listing/1763271786/
Flower girl pearl bracelets sell for $7.84, but the box alone sells for $5.11. A box and bracelet sells for $9.24 – $9.25 each, so it makes sense to purchase them as a set. Buyers in the reviews are giving these items to their nieces or family members, and in excess of 484 people have left reviews.
Revenue from these sales, that we know of, comes to: $2,473.24 – $4,477.
Celestial-Inspired Jewelry
https://www.etsy.com/listing/1701792079/
Celestial-inspired items almost always make the best selling jewelry on Etsy list because they’re universally loved. Made from brass with a length of 18cm, these items use zircon for the gemstone to keep costs low.
Prices are $46 normally, but with the running discount, it’s just $20.24 for this necklace.
Approximately 437 buyers have ordered this necklace, which means it brought in revenue of $8,844.88 to $20,102.
Dainty Pearl Necklace
https://www.etsy.com/listing/4530273253/
Made by Amelia sells a natural pearl necklace made of copper and real pearls. You can choose gold or silver “colors” for $86.63 at full price, but the seller often runs a 70% discount, which brings the price down to $25.99.
While classified as a best seller, the necklace only has a single review, although over 20 people have this item in their carts.
Bridal Jewelry Set
https://www.etsy.com/listing/4350380914/
Rose gold necklace wedding earrings with a matching necklace and bracelet hits on the needs of brides, maids of honor or bridesmaids who need something classy to wear. An entire set sells for $88.79, but you can also purchase earrings for $36.95, a bracelet for $32 and a necklace for $48.13.
Over 55 people have left rave reviews for this “set,” which means it’s earned the seller at least $1,760 to $4,883.45.
Septum Rings
https://www.etsy.com/listing/1716191454/
Buyers can purchase septum rings made of surgical stainless steel with options to choose:
- Primary color
- Gauge and inner diameter
Each ring sells for $14.99, but the seller often runs sales to bring prices down even further. While the seller’s store has 124k reviews, this product has 1.1k already, making it a top-selling jewelry idea for Etsy sellers.
People with septum rings will appreciate the niche opportunity to purchase nose rings.
Related: 15+ Best Cricut Maker Projects To Sell On Etsy
Personalized Pet Portrait Necklace
https://www.etsy.com/listing/1799509850/
Two-in-three people have pets, and this is an opportunity to sell goods to a large demographic. Offering a personalized pet portrait necklace with a pet’s name sells for $14.09, with upsells to buy additional necklaces for cheaper.
Over 915 people left reviews of this product, so that’s over $12,892 in sales at a minimum.
