Think you can’t make tens of thousands of dollars on Etsy? Think again!
Lots of Etsy shop owners are making a killing with their shops, and you can, too.
Will it happen overnight? Probably not.
Will it take hard work? Yes!
But it’s worth the time and effort to build your own shop and gain financial freedom doing something you love.
The best way to build your strategy for success is to look at other Etsy sellers who have already achieved it.
What makes them special?
What strategies do they use to stand out in the crowd?
Reverse engineering their shops and strategies can help you develop your own.
So today, I want to share three awesome Etsy shops that are at the top of their classes. Let’s see what makes them so successful!
PlannerKate – 79K+ Sales Per Month
Planner stickers are hot 🔥🔥🔥 on Etsy right now. And PlannerKate is one of the top shops in this category. Owner Kate Antesberger opened her shop in 2014, and today, it generates more than 18,000 sales and over $79,000 per month 🤯😲
Just look at these stats for PlannerKate’s shop:
Pretty impressive, right? But what makes this shop so special, apart from the fact that it’s been around for about a decade?
PlannerKate sets itself apart because you’ll find more than just stickers in the shop. You’ll also find:
- Sticker albums that hold PlannerKate’s unique freebie samplers
- Mini binders for storing stickers
- Specialized stickers and fonts
Just take a look at some of the shop’s top listings:
Kate really knows her audience and what they want. But here’s another reason why this shop is so successful: it has so many products.
The more products you have in your shop, the more opportunities to make sales and pop up in the Etsy search results.
But keep in mind that PlannerKate has been open since 2014, so she’s had a lot of time to create and add new products to her shop.
Having lots of products listed on Etsy means you can easily promote them on Pinterest and generate traffic, thanks to the crazy amount of content you can create and share. If you haven’t read my Pinterest guide yet, where I share how I drive over 100k monthly visitors to my site, be sure to check it out!
If you love planners and designing stickers, why not open up your own planner sticker shop? PlannerKate has had great success with its products, and you can, too.
ModParty – 242k+ Sales Per Month
When you’re celebrating some of the biggest milestones of your life, you need to have custom merch, right? 😏 Etsy is perfect for personalized favors, gifts and décor.
That’s exactly what the shop ModParty specializes in.
They offer all kinds of glam custom gifts for brides, bridesmaids, bachelorette parties, baby showers and so much more. And Etsy buyers love their products.
Just take a look at the shop’s stats:
ModParty has been around for about a decade, so the shop benefits from having such a long and active history.
But if you take a close look at their shop, you’ll see why they’ve achieved such success.
- They have killer photos
- They have an aesthetic – rose, gold and tropical
- All of their products can be customized
- Their prices are hard to beat
This is a winning combination for an Etsy shop. And it shows in their sales.
Look at some of their top listings:
Their top seller? Custom drink pouches for a bachelorette party. Genius, right? 😲 It even comes with an adorable drinking straw.
I love the look and vibe of this shop, but if you really look at what they’re selling, it’s nothing revolutionary.
If you can take great photos and develop a brand identity like they have (your own, of course), then you can open a shop just like this one.
Related: Best Selling Digital Products to Sell on Etsy in 2024
MyPorchPrints – $21k Sales Per Month
Junk journaling is a popular hobby. The idea is simple (but awesome) – you create a journal out of recycled and found materials. These journals usually have a Victorian, antique feel to them, but you can find all kinds of aesthetics.
And Etsy buyers absolutely love buying junk journal supplies. MyPorchPrints is proof of that. And here’s the best part – they don’t even offer any physical products.
They gather graphics and designs of a certain aesthetic and sell them as printable products.
And their products are beautiful 🌳🦋🔍.
It’s no wonder they’re a Star Seller on Etsy. Look at this shop’s stats:
So, what sets this shop apart from others? For starters, they’re in a pretty small niche. But it’s a popular one.
According to my keyword research tool, people are looking for junk journal supplies, and the competition is zilch.
Choosing an underserved niche is a really great way to succeed with an Etsy shop. The competition is low, but there’s demand.
And clearly, buyers love MyPorchPrints products. Just look at their top selling listings:
But their niche isn’t the only reason why this shop has had such great success.
They have the right aesthetic for their audience. It’s whimsical. It’s a bit cottagecore. It’s a bit Victorian. It’s everything that their buyers love.
They offer some sweet discounts when you spend a certain amount in their shop.
Their listing photos are adorable and eye-catching. It looks like you’re getting a ton of content with their kits (and you are).
They have a lot of products (over 800) in a ton of different categories.
They also have a YouTube channel where they share tutorials on how to use their products.
These three Etsy shops are just a few examples of many that have achieved impressive success. But if you notice, they all have some things in common:
👉 They’ve built strong brands and identities.
👉 They have awesome listing photos that really catch the eye.
👉 They have lots of products.
If you’re just starting your Etsy shop and trying to formulate your strategy, keep these tips in mind and make sure to read my guide on how to start an Etsy shop fast and easy.
