When it comes to profitable Etsy niches, baby shower gifts top the list. Why? The birth of a new baby is a huge milestone, and one that deserves a special, handmade and personalized gift. That’s where Etsy shines. If you want to get in on this niche but you don’t know what to offer, I’m going to share 15+ of the best baby shower gifts to sell.
15+ Best Baby Shower Gifts to Make and Sell on Etsy
Personalized Stuffed Animals
Personalized stuffed animals are hot sellers on Etsy for baby showers, birthdays and other special occasions. Take this listing, for example. These adorable stuffed ducks are embroidered with the baby’s name, and you can choose a personalized ribbon as well. They even come with a party hat.
Gifts like this are special because they’re customizable. So, if you have sewing skills, you can easily offer a similar product as a baby shower gift.
Baby Mobile
Baby mobiles are a classic baby shower gift, and handmade options are always popular with buyers. Some sellers offer options for customization, but this is one of those products where customization doesn’t make or break your sales.
This listing, for example, has a dozen reviews, and the whole shop has 1k. All of her products are nursery decor-related, so this is clearly a popular niche.
This particular mobile is made from felt, but you can use whatever material you are skilled at using.
Handmade Crochet Toys
Crochet toys are one of the top baby shower gifts to sell for a few reasons. For starters, parents love non-toxic toys. But there’s also something special about handmade toys.
If you’re skilled with a crochet hook or even a knitting needle, you can make and sell baby toys.
Consider making sets of themed toys, like the citrus theme of this listing.
This particular shop has hundreds of reviews and over 2k sales, so there’s clearly demand for crochet toys.
If you want to stand out from the competition, you can also offer options for customization. Buyers can add the child’s name to the toy, or maybe they can choose their preferred colors.
Make sure that you use baby-friendly yarn and wooden rings if you’re making teething toys.
Related: 17+ Best Selling Christmas Ornaments to Make and Sell on Etsy
Knitted Blankets
You can never go wrong with knitted blankets as baby shower gifts. They’re always best-sellers because buyers want to give the new parents something special but may not have the time or skill to knit a blanket themselves.
This listing is popular with customers because the shop owner is not only skilled but also allows the flower pattern to be customized. They even include a free pair of knitted booties as gifts.
Your blankets don’t necessarily have to be knitted. They can be crocheted or even sewn.
Sensory Blankets
Sensory blankets are great options for babies as they grow. Some are made to create crinkly sounds. Others have satin tags to offer different textures. Many blankets combine these two to create a full sensory experience.
This particular listing offers the option to customize the blanket (or lovey). This shop offers several different options for sensory blankets and is very popular with customers. They have over 4.4k reviews and over 19k sales.
Swaddle Blanket
Swaddle blankets are a must-have item for new parents, and handmade options are thoughtful and special gifts.
The best part about creating and selling this type of product is that you can get creative with different fabric colors and patterns. Just make sure you’re using material suitable for newborns.
Using high-quality fabrics will help you stand out from the crowd. Adding the option for personalization and branding your products with tags and special packaging will create the premium experience customers expect.
Stroller/Caddy Bags
Custom stroller bags are always in high demand on Etsy. This is a must-have, non-negotiable item for parents, and you can never have too many bags. Handmade, customizable options make this gift even more special.
This seller, for example, allows you to choose your fabric pattern and whether you want bows added to the handles of the bag.
You can offer a variety of fabric and style options as well as the ability to customize bags with names.
Car Seat Covers
Car seat covers are a brilliant idea for baby shower gifts to sell because every parent will be buying a car seat at some point. You’ll make a baby quilt that drapes around the seat and also add a diaper pouch as an added perk.
And for this seller, they may sell the base cover for $16.99, but they also provide:
- Matching pouches
- Baby quilt only
- Cover only
Baby Diaper and Wipe Pouches
Baby diapers and wipe pouches with a zipper are a good option and sell for over $20, so you can maintain high profit margins. Buyers have the option to:
- Choose fabrics
- Add pouch pacifier clips and/or straps
You can add additional personalization to them if you like, such as adding a baby’s name, but all of this takes more time and eats into your profit margins.
One thing I do recommend you do is study how this seller upsells their pouch options to make more money with minimal effort required. Add a strap or paci and it’s an additional cost. Add both and receive a small discount, but you’re paying $9 more than just the standard option.
Personalized Baby Brooch
Baby brooches are a beautiful gift to give and one that is going to be a family keepsake. You can match this brooch with the help of a few things:
- Gold Nazar pin
- Evil eye safety pins
- Letters spelling the baby’s name
Buyer personalization comes from the spelling of the baby’s name, but you can also give them additional options for the ornaments on the brooch. Keep in mind that this seller sells these for $60 each, but they also use real gold, which is worth splurging on to be a seller of “premium” baby shower gifts.
Related: 15+ Best Cricut Maker Projects To Sell On Etsy
Teethers
Cute bunny ear teethers like these with a wooden teething ring are an eco-friendly gift that parents and baby will both like. You can buy wooden teething rings in bulk and then tie organic muslin cloth around the ring in the form of bunny ears.
Dozens of these are in buyers’ carts right now, and they are allowed to choose:
- Colors
- Personalization options
Since these teethers are gender neutral, they’re easy to keep in stock and sell. You can also find others, such as beaded rings or star rings, which are both adorable and may be more what the buyer is looking for than a plain wooden ring.
Burp Cloths
One of the easier baby shower gifts to sell is these burp cloths. Opt for gender neutral cloths that you can buy in bulk. Then simply sell them in packs of three or something similar. If you want to personalize them more for the child, add some embroidery to the burp cloths.
Personalized Lullaby Book
What a neat idea. You’ll personalize a lullaby book for parents to read to their children. This seller uses the name “A Barnyard Lullaby for Benjamin.”
Buyers can select:
- Cover type and size
- Personalization
- Quantity
You can also allow buyers to add a short message to the child in the book if you wish.
Personalized Blanket
Blankets with a baby’s name personalized on them sell very well. You buy the blankets in bulk, and while some outlets sell them for cheaper, you can get started with Amazon while looking for alternative suppliers.
You can purchase a pack of four for just under $20 (here), and then personalize them with embroidery.
Allow the buyer to select:
- Size
- Color
- Quantity
- Personalization
The seller normally sells each blanket for $20.99, but they run a small promotion frequently to entice buyers to make a purchase.
Personalized Birth Flower Brush
Birth brushes are an amazing option that is easy to customize with the right set of paints and some skill. You can sell sets of two or more for $20+, and this seller has over 3,400 reviews just for this product.
Buy the combs and brushes in bulk and then use stencils for the design.
Allow parents to customize the name or design on the brush and be sure to have a way to ship items quickly.
Related: Best Halloween Products to Sell on Etsy
Diaper Bags
Baby shower gifts to sell that will stand the test of time are diaper bags. These are items that are necessary for all babies. Once you build a following and reputation, this is a business concept that will continue selling year after year.
You’ll need bags to embroider or personalize, which you can find here on Amazon.
But these are cotton drawstring bags rather than traditional diaper bags. You can source plain bags online, but it’s up to you to hone your embroidery skills to customize each bag you sell.
Customized Baby Bib and Bloomer
Baby bibs are always a must-have item for new parents, and they’re willing to pay top dollar for anything that is personalized. Embroidered or monogrammed gifts do very well, and here’s what I would do to make these:
- Purchase plain baby bibs
- Use an embroidery machine
- Create repeatable designs
Using repeatable designs, you can use templates to quickly adapt each design to the buyer’s needs. Add on to your store with bloomers and other baby items that new parents will need for their little ones.
