Ever dreamed of turning your love for crafting into serious cash? One couple did just that, and now they’re pulling in over $20k a month selling toys on Etsy.
BusyPuzzle is crushing it with their handmade wooden toys for kids, and their story is proof that selling toys online can actually be a game-changer.
So how did they do it? And how much are they making per product? Let’s break it down.
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Why Selling Toys Online Is a Smart Business Move
Selling toys online isn’t just fun – it’s smart business. The toy niche is evergreen, with year-round demand from birthdays, baby showers, holidays, and everyday parenting moments. If you’ve ever wondered how to make money on Etsy, focusing on toys (especially wooden or personalized ones) gives you an edge. Parents are always searching for quality, unique pieces that support child development – and Etsy is the go-to place for that.
Who Is The Team Behind BusyPuzzle?
Julia and Igor, a married couple from Ukraine, launched their BusyPuzzle shop on Etsy in 2018. Julia was inspired by her son Lucas to create toys for child development.
All of their high-quality puzzle toys are crafted with birch plywood and painted with non-toxic paint. Other toys are made from real maple wood. Plus, their toys have the EU Declaration of Conformity.
Needless to say, Julia and her husband are serious about delivering quality toys crafted with care.
Over the years, the team expanded their selection of toys and today, they now offer more than 50 products.
The Power of Personalization in Toy Sales
If you’re thinking about selling toys online, consider adding a personalized twist. Names, initials, birth dates – parents love buying custom toys that feel special and one-of-a-kind. It’s a small touch that can double your perceived value and allow you to charge premium prices. That’s one of the key factors that helped BusyPuzzle grow.
How Much Does BusyPuzzle Make?
Since its launch, BusyPuzzle has made over 756,000 sales and generated $38,053,757, according to Alura.
Here’s a rundown of the shop’s revenue:
- $24,874 in monthly revenue
- 9,122 in monthly sales
- $688.95 in revenue, on average, per listing
Check the screenshot below for more details 👇
The average customer spends $52.93 on their order.
How to Price Your Toys to Maximize Profit
One thing BusyPuzzle nails is pricing. They aren’t afraid to charge what their products are worth. If you’re selling toys on Etsy, remember: your time, materials, and skill have value. Don’t race to the bottom. Instead, focus on quality, strong branding, and clear product photos – and price your toys in a way that supports your business long-term.
Consistency Is Key
BusyPuzzle has been in business for many years, and over time, they’ve managed to position themselves as a leader in wooden toys on Etsy.
Reputation and getting into the market early on certainly helped them build a thriving business. However, they’ve also optimized their listings for Etsy SEO to ensure that buyers can find their products when shopping on the platform.
And when you do a little digging, you’ll also see that:
- They have a YouTube channel. It’s not a huge channel, but it’s another way to promote their products online.
- They have an active Pinterest account, which drives traffic to their shop. Right now, Pinterest is one of the top traffic sources for online entrepreneurs (P.S. We have an in-depth guide on How to Get Traffic from Pinterest).
- They are also active on Instagram and have a big following. Their Instagram directs you right to their Etsy shop, where you can place an order.
But let’s not forget that there’s a huge demand and interest in wooden toys for kids. Parents are more conscious about the products they buy for their children and are more interested in buying from small shops. This demand has certainly helped the shop generate more sales.
What are Their Most Popular Products?
We’ve explored this shop’s monthly revenue and strategy. But how much are individual listings making?
Let’s look at some of their top products 👇
A few of these products are generating $1,000+ in monthly revenue:
- Khaki Ring Stacker: $2,602/month ($108k+ in total revenue)
- Baby Girl Nursery Decor in Pastel Pink: $1,635/month ($66k+ in total revenue)
- Personalized Car Toy: $1,275/month ($27k+ in total revenue)
This revenue comes from just a small number of monthly sales, and that’s because they price their products properly.
Etsy SEO Tips for Selling Toys
Getting seen on Etsy is half the battle. That’s where Etsy SEO comes in. Use keywords like “personalized wooden toys,” “Montessori toy gift,” and “baby shower toy ideas” in your titles, tags, and descriptions. Don’t forget to fill out every product detail – Etsy rewards complete listings. If you’re learning how to make money on Etsy, SEO is a skill you can’t afford to skip.
Final Thoughts
Julia and Igor have built a successful business with their BusyPuzzle shop, and they’ve chosen a rewarding niche. Their story should be an inspiration for anyone wanting to sell handmade products – for children or adults. The demand is certainly out there, and this shop is proof that you can make your business a thriving one.
Thinking of Starting Your Own Etsy Toy Shop?
If BusyPuzzle’s story got your gears turning, you’re not alone. Selling toys on Etsy can be a super fun and profitable way to build an online business. Start small with a few high-quality listings, optimize for Etsy SEO, and market your shop using Pinterest or Instagram. There’s a whole world of buyers out there looking for exactly what you create – so don’t overthink it, just start.
